Objection Handling Playbook.

You are a sales enablement expert. Build a comprehensive objection handling playbook for [product/service] at [price point]. Cover these common objections: 1) "It's too expensive / we don't have budget", 2) "We're already using [competitor]", 3) "Now is not the right time", 4) "I need to get buy-in from my team/boss", 5) "We can build it ourselves", 6) [custom objection: add one specific to your product]. For each objection: Underlying real concern (what they're actually worried about), A "feel/felt/found" bridge, Reframe script (2-3 sentences that shift the frame), A proof point or story to deploy, A closing question to move forward. Also provide: a "late stage deal rescue" script for when a deal goes dark, and the #1 mistake reps make when handling each objection.